Walmart Referral Fees by Category 2026

General merchandise: 15%. Electronics/cameras: 8%. Clothing & accessories: 20%. Sporting goods: 15%. Toys & games: 15%. Baby products: 15%. These are referral fees only — Walmart charges no monthly subscription fee.

How do Walmart Marketplace fees differ from Amazon FBA?

Walmart: no monthly fee, 6–20% referral fees, no fulfillment fee (unless using WFS). Amazon: $39.99/month professional plan + 8–15% referral fees + FBA fulfillment fees ($3–$10 per unit). Walmart is often cheaper for simple listings.

Is there a Walmart Marketplace monthly subscription fee?

No. Unlike Amazon, Walmart Marketplace has no monthly subscription fee. You only pay referral fees on completed sales.

Walmart Marketplace Fee Calculator

Calculate Walmart Marketplace referral fees by category: general 15%, electronics 8%, clothing 20%. Free Walmart seller fee calculator.

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Sale Price ($)

Enter a sale price to see the fee breakdown.

Frequently asked questions

Walmart Marketplace Fee Calculator — 2026

Calculate Walmart Marketplace referral fees by product category and see your net payout.

Category-based rates

Electronics (8%), general (15%), clothing (20%), and more.

No monthly fee

Walmart Marketplace has no subscription cost — only referral fees.

Fee rates verified and updated April 2026. Rates may change — verify directly with the platform before transacting.