Udemy Organic Traffic vs Instructor Promotion Revenue

When a student finds your course through Udemy search, ads, or Udemy promotions: you earn 37% of the sale price. When you send them directly via your own coupon or affiliate link: you earn 97% of the sale price.

Why does Udemy take 63% from organic sales?

Udemy invests in marketing (paid ads, email campaigns, app store presence) to drive traffic to its marketplace. The 63% covers these acquisition costs. Instructors who build their own audience get a better deal — 97%.

What is the Udemy Business revenue share for instructors?

For Udemy Business (B2B subscription), instructors share a pool of revenue proportionally based on minutes watched. Rates vary each month and are typically much lower per-view than direct course sales.

Udemy Instructor Revenue Calculator

Calculate Udemy instructor revenue: 97% from own links/coupons, 37% from Udemy organic traffic. Free Udemy earnings calculator.

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Frequently asked questions

Udemy Instructor Revenue Calculator — 2026

Calculate your Udemy earnings by traffic source: 97% from your own promotional links vs 37% from Udemy's organic marketplace traffic.

Own promotion (97%)

Use your coupon links to keep nearly all revenue.

Organic (37%)

Udemy keeps 63% for marketplace sales via their own marketing.

Fee rates verified and updated April 2026. Rates may change — verify directly with the platform before transacting.