What is a good engagement rate on Instagram in 2026?

An engagement rate above 3% is considered good on Instagram. Micro-influencers (10K–100K followers) typically achieve 3–8%, while large accounts (1M+) often see 1–2%. Engagement rate declines naturally as audience size grows, which is why micro-influencers often deliver better ROI per dollar for brands.

How much should a micro-influencer charge per post?

A common baseline is $10 per 1,000 followers per post, adjusted upward for high engagement. A 50K-follower Instagram account at 5% engagement might charge $500–$1,000 per post. This calculator applies engagement multipliers (up to 3x for viral-level ER) on top of the base follower rate.

Is engagement rate or follower count more important for pricing?

Engagement rate matters more than follower count for brand ROI — a 50K-follower account with 8% ER outperforms a 500K account with 0.5% ER in real reach and click-through. For pricing negotiations, use both: high-ER accounts should command a significant premium per follower versus low-ER peers.

How much more does a TikTok post cost vs Instagram?

TikTok typically commands a 20% premium over Instagram rates (1.2x multiplier) due to higher organic amplification potential and the 'For You Page' viral reach. YouTube integrations are 2x or more due to permanent discoverability (videos rank in search for years), higher production effort, and deeper audience trust.

Influencer Engagement Rate & Pricing Calculator

Calculate influencer engagement rate and fair price per sponsored post for Instagram, TikTok, and YouTube based on follower count and average likes.

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Frequently asked questions

Influencer Rate Calculator — Engagement Rate & Pricing Estimator for Instagram, TikTok & YouTube

Pricing influencer partnerships is part art, part math. The baseline formula is $10 per 1,000 followers — but engagement rate can multiply that rate up to 3x for high-engagement accounts. Platform also matters: TikTok posts earn a 20% premium over Instagram, and YouTube integrations command 2x+ due to permanent content shelf life. This calculator combines all three factors to suggest a fair rate per post.

Engagement rate scoring

Calculates your ER from follower count and average likes, then applies a tiered premium for high-performing accounts.

Platform multipliers

Instagram (1x), TikTok (1.2x), and YouTube (2x) multipliers reflect real-world market rates.

Base rate + premium split

See how much of your rate comes from raw audience size vs engagement quality.

Track your engagement rate monthly. Growing followers while maintaining ER above 3% is far more valuable than follower growth that dilutes engagement — brands increasingly pay per result, not per follower.